Reflecting & making a statement
I’m the TA for the Stanford Design Program’s intro design class (ME313 – Human Values and Innovation) this quarter. It’s a class I took in the first quarter of my grad program and found it to be a very formative experience – an indoctrination into the culture of design and a crash course in its methodology. Asking the students to spend some time each week writing a reflection on their perspectives on the industry, their learnings in the program, and anything else on their minds has reminded me of the importance of doing so myself. This is a wonderful life tool and a particularly useful one when your life is moving at a million miles a minute. In the spirit of solidarity, I plan to join the movement and write regular reflections as well.
Stanford is an interesting place that never ceases to surprise me, mostly because the variety of interactions within its walls (or at least near them) spurs a regular medley of emotions and soul searching. Time is condensed. We live weeks in a matter of days and deal with the issues that arise at about the same confounding rate. A number of interesting learnings or provocative thoughts have been on my mind lately. Some deal with issues of leadership and the importance of maintaining ones’ role, others with honesty and openness, and yet others with what it really means to call oneself a “designer”. I’m sure the others will come up in greater detail in subsequent posts, but right now I’m thinking hard about what a designer is and our role in society.
This evening we went around and did critiques of our class’ interim work on the art/expression side of our thesis. Our introductory assignment was to explore our “spheres of interest” and create a piece which represents one or more of them. The expression of this could be anything, but we were asked to move beyond the 2D medium of paper – meaning a sculptural element, performance, assortment of objects, and so on. Essentially I believe we were asked to make a statement in an area of our interest, something that would remind us as we progress in our journey of where we started. The feedback we received individually was useful, but what moved me most was a comment from a visiting artist. She referred to the overall output of our explorations as “meek” and commented on her level of surprise at our failure to take a risk in our work. She compared us to our peers in the design community and seemed confused by the lack of boldness in our expression. It got me thinking a lot about Stanford’s version of “design thinking” and the societal expectation of what it means to be a “designer”.
Design Thinking is a team sport. It’s the act of applying a human-centered design process to need identification and solution creation. It means working well with multidisciplinary teams to address problems which target a real human need, whether latent or directly expressed. The process is effective and often leads to innovations in the most unlikely of areas simply because we’re trained to be extremely empathic observers of the world around us. We’re taught to see the things other people don’t and to use those insights to craft compelling solutions. It’s powerful. But is it “design” in the truest sense? And perhaps more importantly, does working in this way constitute possessing the heart of a designer?
I personally believe that those of us who are naturally designers do so when not asked by a client or prompted by an industry project. There should be and is a need for each of us to make a profound statement in the areas which interest us. By definition, we need to have a point of view and be able to express it in a way that’s provocative. This means caring enough to form an opinion. It means being emotional enough to tell the world a story, to convince it of something we believe in. At minimum, it means being capable of an expressive commentary on an issue that matters to us. So what happened? Why did none of us (aside from maybe one) manage to deliver on that? I don’t know, but I’m concerned. I think our own opinions have been subverted in favor of those of the people, the world, around us. This is necessary when working in the service of others, but in order to infuse any design with the originality of passion, we must ourselves know what we care about and be able to make a real statement about it. I hope we can find the boldness to do that. I know I’m going to start looking for mine.











